Because Your Story 

Deserves an Audience

Creating purpose-driven strategy and intentional digital content to help tell stories, launch products, promote art & grow brands. 

Gulie Carrington

CEO/Founder

I love working with business owners, whether they are just starting their business or want to take their existing business to a new level. I can teach you how to market your business yourself, or I can do it for you.

My approach includes integrating with your process, and learning the necessary tools to collaborate efficiently and effectively, so that I feel like an extension of your team. No hand-holding. No disconnect. With agility (and a sense of humor), I adapt, pivot & repeat.

With over 10 years of experience, I’ve come to understand the habits of consumers & engage with users across a myriad of industries. Cultivating relationships with your audience will help grow consumer trust, which is vital.

Let me help you ✅ marketing off your to-do list with data-driven strategies, so you can get back to doing what you do best.

About Us

  • Through service, support & education, I help my clients clarify their message, tell their story & find their ideal ‘fanbase’. We’ll find ways to identify & highlight what makes your brand stand-out.

  • Background: I am experienced in writing copy & designing visual presentations, media buying, planning with D2C & B2C consumers & advertisers.

    I’ve designed content and strategy for large-scale events & programs, including talent acquisition for large-scale events including a Diversity Equity & Inclusion Summit. As an A&R, I have experience in talent scouting & vetting artists for FOTY Records, a national recording label. I’ve designed focused video campaigns, cover art & video interviews with artists for social & digital content.

    I have designed high-reach lead generation tactics for organic growth such as print media publications and blogs as a journalist for Finessed Media, a global start-up focused on producing content on artist development, music business, and rising artists. My passion lies here, hosting artists & other individuals from around the world to talk about their journey with me.

  • At On The Record, we believe that each business is unique & requires personalized attention. Our strategy places your business in the forefront, with the objective of maximizing your digital footprint, earning quality leads & taking your brand to the next level.

  • Integrity: Care deeply. Be whole & undivided. Stay honest.

    Passion: Love what you do. Work with passion. Be committed.

    Drive: Never stop learning. Improve, evolve, excel, repeat.

  • Visit my calendar here to book a 30-minute meeting with me. Let’s discuss your goals & needs.

Services

Creating everything under the sun, from intentional and dialed-in Google & Meta Ads, releasing successful singles with up and coming artists, designing graphics & editing TikTok videos, to strategizing on how to reach a local (or global) audience. In the words of The Staple Singers, “I’ll Take You There”.

A thoughtful brand strategy + deliberate, focused content = a raving audience that can’t stop talking about you & a buffet of growth opportunities to keep your results going up & to the right. 📈

Website & SEO

  • Site Audit & Edit

  • Graphic Design

  • Consultation

  • Search Engine Optimization

  • Copywriting

  • Blogs & Case Studies

Social Media

  • Brand Asset Creation

  • Video Editing

  • Account Management

  • Analytics Reporting

  • Content Creation

Digital Marketing

  • PPC Advertising

  • Organic Advertising

  • Email Marketing

  • Reporting & Analysis

  • Lead Generation

  • Influencer Marketing

A & R / Management

  • Graphic Design

  • Liaison to Label

  • Distribution & Syndication

  • Asset Creation

  • Booking Contact

  • Public Relations

My client’s success is my success. Their words mean more to me than any peer award. Don’t just take it from me, see below how our strategies have changed the trajectory of the journey of these business professionals.

Testimonials

"I would recommend On The Record Communications to any business owner because they have the expertise and intent to keep things moving and the results have proven to be effective. Gulie and OTR have been a true pleasure to work with."

- Melanie P.

CEO + FOUNDER, BACK OFFICE STRATEGIES

“I hired On The Record Communications to help me go to market and scale my fractional accounting consulting firm and I am beyond pleased with the time, dedication, and work that was put in to help me market my business to new customers.

From optimizing my keywords, SEO, and SEM to revamping my social media presence - Gulie went above and beyond to explain the "why" for her changes in a way I was able to easily understand. She listened to my needs in a truly human way, quickly developed a plan to meet those needs, and executed those plans within all of the given timeframes she promised.

Since OTR has taken over my marketing channels in December, I have acquired 3 new clients. I would recommend On The Record Communications to any business owner because they have the expertise and intent to keep things moving and the results have proven to be effective. Gulie and OTR have been a true pleasure to work with.”

"Working with Gulie was a complete pleasure. She communicated with me regularly and asked important questions to understand the scope of the project. She also delivered on time."

  - Omar L.  

CEO, APPLYEASYJOBS.COM

"I would highly recommend her to any company as she is a quick learner, has a great attitude, and is very efficient in her work."

 - Alexi R. 

CEO + FOUNDER, FINESSED MEDIA

"Extremely professional and considerate at all of our meetings and especially as an event host! Looking forward to seeing many successes in Gulie’s future!"

- Shaelyn P.

PRODUCTION RUNNER, LIVE NATION ENTERTAINMENT

Are You Ready?

It’s time to take your business to the next level. We offer marketing packages fit for a variety of budgets. Fill out the form below to get the conversation started.

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